As much as I hate to rag on my former coworkers, how stupid do you have to be as a reporter to believe that a broadcast radio station is going to start charging listeners to hear the morning drive-time show? When it’s supposed to debut on April 1? (The original version of this story had a note from the reporter at the top saying something to the effect of, “Since it’s April 1, I feel it’s necessary to tell you that this is a real story, not an April Fool’s joke.” Here’s the radio station’s gleeful mea culpa.
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03 April | 10:41 | Tam
I work for an Ad Agency in Toledo and we have close ties to both radio station conglomerates - so we kind of knew it was a hoax. The best part was, someone actually called to see if Clear Channel had released the rates yet because they needed to advertise on Kiss no matter what. People. *sheesh*
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Joshua Benton is the director of the Nieman Journalism Lab at Harvard University, among other things. Before that, he was a staff writer and columnist for The Dallas Morning News. (More.)
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