When ESPN The Magazine debuted a couple years ago, it was a joke — all flash and infographics, no substance. It’s remarkably how much they’ve turned it around; they’re even better than SI some weeks. The old ESPN The Magazine wouldn’t have been capable of serious magazine journalism like this.
(Maybe there’s a lesson in there about journalism style and substance. USA Today, the legendary McPaper, has also turned it around in the last few years — and, perhaps not coincidentally, finally become profitable. Their Middle East coverage, for instance, has been stellar. Best line from that story linked above: “Former USA Today editor John Quinn once joked that the paper had become famous for ‘bringing new depth to the definition of shallow’ and that if it ever won a Pulitzer Prize, it would be for ‘best investigative paragraph.’”)
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Joshua Benton is the director of the Nieman Digital Journalism Project at Harvard University, among other things. Before that, he was a staff writer and columnist for The Dallas Morning News. (More.)
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