I am on the phone with Robert Burrows, author of the recently published political novel Great American Parade. This book has sold only 400 copies nationwide, and Burrows seems flabbergasted to be hearing from me. The most prestigious newspaper to have shown any interest so far is the Daily Student at Indiana University.
I tell Burrows that if he is willing to submit to an interview, I am willing to review his book at length in The Washington Post. The only catch, I said, is that I am going to say that it is, in my professional judgment, the worst novel ever published in the English language.
Silence.
“My review will reach 2 million people,” I said.
“Okay,” he said.
I have said this before, and I’ll say it again. I really love my job.
What would you have done?
I definitely would have said yes too. Bad publicity is better than none.
You're right. I actually want to buy the book now.
Joshua Benton is the director of the Nieman Digital Journalism Project at Harvard University, among other things. Before that, he was a staff writer and columnist for The Dallas Morning News. (More.)
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