Feb. 2003: Why Kobe can’t get a shoe deal. He lacks street cred with the urban demo that buys high-priced sneakers.
July 2003: Kobe’s arrest for sexual assault could help him sell shoes. (The article suggests it probably won’t, but still — what a wonderful world.)
Comments
07 July | 17:58 | Matt Birt
As soon as I heard this story, the first thing I thought of was your post from February.
I said to myself, "Now Kobe's got street cred."
Unbelievable.
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Joshua Benton is the director of the Nieman Journalism Lab at Harvard University, among other things. Before that, he was a staff writer and columnist for The Dallas Morning News. (More.)
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