An interesting piece on how the newest team in the NBA, the Charlotte Bobcats, selected their team name and built their brand.
The most disturbing part of the article comes when writer Darren Rovell discusses why focus groups liked one of the other naming options the team considered, the Charlotte Flight:
Another favorite on the list was the Charlotte Flight. When asked about the sources of local pride, interview participants often mentioned the Charlotte Douglas International Airport.
So let me get this straight: One of the biggest sources of local pride in Charlotte is the airport? If you ask residents what’s so great about Charlotte, they actually respond: “We’ve got a nice airport — it makes it so easy to leave”?
How pathetic must a city be if the highlight of a trip there is picking up your bags at the luggage carousel?
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Joshua Benton is the director of the Nieman Digital Journalism Project at Harvard University, among other things. Before that, he was a staff writer and columnist for The Dallas Morning News. (More.)
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