Journalism Enterprise briefly tells the story of alfa.lt, the third-ranked Lithuanian news site. I don’t know how much the Lithuanian and American Internet experiences overlap, but it is interesting that alfa.lt attributes its growth to targeted online marketing — first via search engines, then (after search got too expensive) via social networks. They knew the demographics they were seeking, and cheap-but-targeted ads online were the way to do it.
Comments
No comments yet.
Post a comment
Joshua Benton is the director of the Nieman Journalism Lab at Harvard University, among other things. Before that, he was a staff writer and columnist for The Dallas Morning News. (More.)
Links
About | Archives | Contact | Writing | Photos | Links | Wish
RSS feeds 
Recently played tracks
- Songs: Ohia – Farewell Transmission
- Pulp – I Spy
- Pulp – Common People
- Pulp – Pencil Skirt
- Pulp – Mis-Shapes
- Afghan Whigs – Now You Know
- Afghan Whigs – My Curse
- Afghan Whigs – What Jail Is Like
- Afghan Whigs – Fountain And Fairfax
- Afghan Whigs – When We Two Parted
Archives
Search
Disclaimer
Any opinions expressed here are solely mine, and not those of my employer. In many cases, they may not even be mine.
Comment Preview
said: